A	Global Wealths
	Wealthy, highly educated, middle-aged families, exclusive housings
	4.6% of Hong Kong households
	(Types A01-A03)
	Global Wealths comprise segments of wealthy people who have top incomes in Hong Kong. They may be successful entrepreneurs/businessmen, successors of family businesses, professionals in their industries, senior management of multi-national corporations/local enterprises, or expatriates in Hong Kong. Many have their career in finance and insurance, medical or law. A high portion of them are Chinese and some expatriates. They speak Putonghua or English. They are well-educated with universities educations or above and are generally middle-aged, married, or with kids of age 15 below. They tend to own luxury private cars. They travel frequently to overseas for business and leisure. Most families hire more than one domestic helper.
	Global Wealths live in the most exclusive locations in Hong Kong. Representative areas include but not limited to The Peak and coastal areas.
A01	World-Class Wealths
	Super wealthy, middle-aged, global expatriates, renters, most prestigious locations
	0.7% of Hong Kong households
	World-Class Wealths are the superior class in Hong Kong. They are successful middle-aged, Chinese and Western individuals or families in Hong Kong. They have small family size. They possess high educational qualifications, usually undergraduates or above. They earn extremely high incomes. They are likely entrepreneurs, professionals, or senior management of multinational corporations/local enterprises in Hong Kong. They like to live in fashionable homes and own private cars or passenger vans. They also tend to rent their apartments with extremely high rents.
	World-Class Wealths live in the most prestigious locations. Representative areas include but not limited to The Peak, Deep Water Bay, Repulse Bay, and Clear Water Bay.
A02	Upper Crusts
	Wealthy, middle-aged families with kids, homeowners, traditional exclusive locations
	2.6% of Hong Kong households
	Upper Crusts is a haven for super-rich middle-aged (age 45-64) families with children. With many expatriates who have attended university education, they generally speak English. They hold senior management or executive-level positions and earn lucrative incomes. They have luxurious standards of living, drive expensive cars, eat out at upscale restaurants frequently, and travel aboard regularly.
	Upper Crusts live in the most exclusive locations that are closed to the traditional financial areas. Representative areas include but not limited to Mid-levels, Tai Hang, Braemar Hill, Kowloon Tong, Ho Man Tin, Sai Kung, and Discovery Bay.
A03	Country Squires
	Affluent, middle-aged families with kids, homeowners, low-rise and bucolic housings
	1.3% of Hong Kong households
	Country Squires are the wealthiest residents in exurban areas. They are young to middle-aged families (age below 44) with kids of age under 15. They are mainly Chinese, plus some being expatriates. They can speak English. Having received university education, most of them hold positions like senior managers, administrators, and professionals. They own their expensive homes. They flee the city for the charms of low-rise, bucolic, and spacious communities. Some of them may own private cars or passenger vans for work and leisure. Whereas some others may use taxis or residential coach as their main transportation.
	Country Squires live in the wealthiest locations in the exurban area, such as but not limited to Kowloon Tong, Discovery Bay, Ma On Shan to Sai Kung, Kau To Shan, and Hong Lok Yuen.
B	Urban Cosmopolitans
	Affluent, prime families, urban upmarket apartments owners
	9.6% of Hong Kong households
	(Types B04-B07)
	Urban Cosmopolitans consist of wealthy young to middle-aged individuals who are Chinese or expatriates capable of speaking English and Putonghua. Having received university education, they hold senior positions in management and administration with much high salaries. A large proportion of them works in industries like financing and insurance, and miscellaneous social and personal services, with many working in international companies. They have a high priority on their children’s education. Their children, likely age 15 or below, will attend tutorial classes or extracurricular activities after school or during the weekend. They tend to setup funds or savings for their child’s future education purposes. They hire domestic helpers to look after their children and do the house works. The majority are homeowners and are still paying mortgages for their properties.
	Urban Cosmopolitans live in urban or suburban areas in Hong Kong. Representative areas include but not limited to Mid-levels, West Kowloon, Tsuen Wan, and Tseung Kwan O.
B04	Young Achievers
	Young and wealthy achievers, urban upmarket apartments
	0.6% of Hong Kong households
	Young Achievers are young high-income individuals, being Chinese or expatriates, able to speak Putonghua or English. Their families are singles or married couples. They have received university education with studies in fields like business and commercial studies, health/medical studies, and architecture. They are high-income individuals with occupations as senior managers, administrators, or professionals.
	Young Achievers live in urban upmarket apartments. Most of them own their living property rather than rent. Representative areas include but not limited to Mid-levels, Happy Valley, and newly developed areas of West Kowloon.
B05	Urban Achievers
	Affluent, young adults small families, urban relatively upmarket apartments, located close to public transfer spots
	2.4% of Hong Kong households
	Urban Achievers are young individuals with successful careers and high incomes. Their families are younger, usually small in family sizes, some with children and some just getting married. They depend on household helpers for daily life. They possess post-secondary education qualifications and are able to speak Putonghua, English or other languages.
	Urban Achievers consist of people living in relatively upmarket and large-scaled private apartments/housing estates close to MTR or public transfer stations. These private apartments usually have shared amenities and decent clubhouses. Representative areas include but not limited to West Kowloon, areas around Olympic Station, Hung Hom, Tsuen Wan, and Tseung Kwan O.
B06	The Cosmopolitans
	Very better off, adult families with kids, homeowners, traditional superior and large-scaled private apartments, high purchasing powers
	3.8% of Hong Kong households
	The Cosmopolitans are middle-aged families with high incomes. Educated and upscale, they are urbane families with kids in mature communities. Most of them completed their university education in the fields like business and commercial studies, health, arts and social sciences, and teacher training. A significant portion of them works in industries like information and communications, financing and insurance, public administration, and personal services. Household helpers are usually hired to take care of their kids and daily family affairs. With high income, they also have substantial spendings on the mortgage, private cars, domestic helpers, and child’s education and activities costs. They tend to own private cars. They own their homes in popular housing estates. Those who have mortgage payments need to pay more than HK$10,000 per month.
	The Cosmopolitans consist of people living in traditional superior Large-scaled private housing estates with comprehensive shared amenities. These private estates are concentrated in urban MTR areas. Representative estates include but not limited to South Horizons in Ap Lei Chau, Heng Fa Chuen in Chai Wan, Island Resort in Siu Sai Wan, Parc Oasis in Kowloon Tong, Lions Rise in Wong Tai Sin, Laguna City, and Sceneway Garden in Lam Tin, City Point in Tsuen Wan, Tierra Verde in Tsing Yi, Vista Paradiso in Ma On Shan, Festival City in Tai Wai, and The Palazzo in Fo Tan.
B07	Up-and-Comers
	Upper-midscale younger family mixes, fast-growing and suburban large-scaled private apartments, heavy mortgages
	2.8% of Hong Kong households
	Up-and-Comers are young families likely with high income. They have high-income senior management positions, working in industries like information and communications, banking and finance, and insurance. They received university education. They tend to own their homes under mortgage. Some also own private cars under car loans. They travel frequently for both work and pleasure. They are keen to adopt the latest technology. Mortgage payments are the main portion of their family expenditures. Some people prefer to pay higher rent instead of purchase a home, likely for better home quality or having rental subsidies from their companies.
	Up-and-Comers live in fast-growing suburban large-scaled private housing estates. Representative areas and estates include but not limited to Lohas Park and Metro City in Tseung Kwan O, Discovery Bay in Lantau Island, Park Island in Ma Wan, The Visionary and Caribbean Coast in Tung Chung, Yoho in Yuen Long, and Hong Kong Gold Coast in Tuen Mun.
C	Urban Cores
	Solid incomes, Middle-aged to mature families, concentrated on northern of Hong Kong and downtown in Kowloon
	6.1% of Hong Kong households
	(Types C08-C09)
	Urban Cores are prosperous middle-aged to matured people. They earn high incomes and are well-educated. They can speak English. Many have retired. For those still working, lots of them are having management positions in industries like social and personal services, information and communications, and finance and insurance. They have mature families and likely have adult children in universities. They are domestic helpers. Most of them are homeowners and have paid off the mortgages.
	Urban Cores live in relatively older private or single buildings. Representative areas include but not limited to Sheung Wan to Western District, Wan Chai to Causeway Bay, Tin Hau to North Point, East District, and Tsim Sha Tsui.
C08	Urban Matures
	Middle-aged to mature workers with solid wages, relatively older urban apartments
	3.1%
	Urban Matures are people who earn high income and possess post-secondary education qualifications. Most of them are working as white-collar jobs in industries such as public administration, education, human health, and social work. They may be teachers, educators, and health professionals. Most of them own their homes and have paid off their mortgages. Those renting houses are paying high rental cost.
	Urban Matures live in relatively older but middle-upper class private apartments in urban neighbourhoods. Representative areas include but not limited to Tin Hau to North Point, East District, Hung Hom, and Mei Foo. Representative estates include but not limited to City Garden, Kornhill, Taikoo Shing, Laguna Verde, and Mei Foo Sun Chuen.
C09	Urban Harvests
	Upscale middle-aged to mature family mixes, older individual buildings close to urban central
	3.0% of Hong Kong households
	Urban Harvests are people of upscale middle-aged to mature homeowners. They may have older children or are alone or empty nesters. Most of them are towards retirement or retired. They received post-secondary education qualifications or above. Those not yet retired are earning high incomes in white-collar positions. They are senior managers and administrators in industries such as financing, insurance, real estate, professional, and business services. Most of them have paid off their mortgages. In addition to local people, a small percentage of people are expatriates who have moved to Hong Kong recently.
	Urban Harvests live in individual older urban buildings that are close to urban central, usually in a mixed commercial-residential area. Representative areas include but not limited to Sheung Wan to Western District, Wan Chai to Causeway Bay, Tin Hau to North Point, and Tsim Sha Tsui.
D	Middle-class Milestones
	Middle-class, relatively young families with kids, starter private apartments
	11.4% of Hong Kong households
	(Types D10-D12)
	Middle-class Milestones consist of young to middle-aged families with solid family incomes. Most of them own their homes. Expenditures on children are significant in their overall household expenditures. They work in the industries such as information and communications, public administration, education, human health, social work, financing, and insurance. They tend to own private cars or passenger vans. Monthly mortgage payments are their main household expenditures.
	Middle-class Milestones live in popular private housing estates and some high-rise buildings throughout Hong Kong, Kowloon, and the New Territories. These estates and high-rise buildings usually have shopping malls or shops nearby.
D10	Start-up Families
	Little well off young families with kids, popular starter private apartments
	3.6% of Hong Kong households
	Start-up Families are younger and have small families with kids. Most of them own their homes under mortgages, which is a significant family cost. They can speak English, Putonghua, and/or Cantonese. Their kids are usually looked after by domestic helpers or grandparents. They have post-secondary qualifications. Either singles or both have administrative and general management positions.
	Start-up Families consist of people living in large-scale private housing estates in suburban fast-growing or urban second-line areas usually in new town areas. Their apartments tend to be small as these apartments are built to target private apartment starters. Representative areas include but not limited to Kowloon Bay, Tsuen Wan, Shatin, Ma On Shan, Tai Po, North District, Yuen Long, and Tuen Mun. Representative estates include but not limited to Telford Garden, Chelsea Court, Shatin City One, Sunshine City, Serenity Park, Flora Plaza, The Reach, and The Sherwood.
D11	Suburban Bright Lights
	Midscale middle-aged families with kids, suburban large-scale private apartments
	3.5% of Hong Kong households
	Suburban Bright Lights are middle-aged families usually with kids. With post-secondary qualifications, their occupations are likely managers, administrators, and associate professionals. They have mid-level incomes. They own their homes in the New Territories where living space tends to be spacious. As homes are likely in remote areas, they are more likely to take a combination of transportations to work, preferably on residential coaches, private cars, and MTR.
	Suburban Bright Lights live in large-scale private housing estates in suburban areas. Representative areas include but not limited to Tai Po, North District, Hung Shui Kiu, and Tuen Mun. Representative estates include but not limited to Serenity Villa, Swallow Garden, Uptown, and Pearl Island Villa.
D12	City Bases
	Mid-level incomes families, relatively old neighbourhoods
	4.3% of Hong Kong households
	City Bases are smaller families, mainly Chinese, living on the outskirts of the city. Many families in this group rely on their main wage-earners. They are middle-aged homeowners. They have mid-level incomes and possess post-secondary educations. They do not have domestic helpers but rely on their grandparents or housewife mother to look after their kids. Majority of them have paid off their mortgages. Some families are still paying mortgages or rents. Such expenses are their main burdens. Mortgage payments or rents are usually less than HK$10,000 per month.
	City Bases are smaller families, mainly Chinese, living on the outskirts of the city. Many families in this group rely on their main wage-earners. They are middle-aged homeowners. They have mid-level incomes and possess post-secondary educations. They do not have domestic helpers but rely on their grandparents or housewife mother to look after their kids. Majority of them have paid off their mortgages. Some families are still paying mortgages or rents. Such expenses are their main burdens. Mortgage payments or rents are usually less than HK$10,000 per month.
E	Worry-free Families
	Middle-aged families with kids, steady incomes, subsidized estates homeowners
	13.0% of Hong Kong households
	(Types E13-E16)
	Worry-free Families consist of middle-aged families with steady family incomes. They are homeowners of government-subsidized housing program, i.e. Home Ownership Scheme (HOS). They tend to have small family sizes. Majorities are Chinese. Lots of them have post-secondary qualifications. They are working staff in various industries. They are likely clerical support or operational workers in industries like transportation, storage, and postal and courier services. In general, they have mortgages with monthly mortgage payments usually less than HK$10,000 per month.
	Worry-free Families live in government-subsidized housing estates throughout Hong Kong, Kowloon, and the New Territories. The government-subsidized housing programs provide flats at a discount of market prices to people with limited income ceilings.
E13	Urban Stability
	Steady incomes, relatively young families, top subsidized estates
	2.3% of Hong Kong households
	Urban Stability are young families living in government-subsidized housing estates. The families usually have kids and rely on domestic helpers or grandparents to take care of their kids. They own their subsidized apartments with mortgages. With mainly secondary education and some people having higher education level, they usually have occupations at mid-level income such as associate professionals and clerical support or operational workers in various industries.
	Urban Stability live in urban government-subsidized housing estates located at Hong Kong and Kowloon side, built mainly in the 1990s. Representative areas include but not limited to Eastern District, Ho Man Tin, Mong Kok, Kowloon Bay, and Tseung Kwan O. Representative estates include but not limited to Kornhill Garden, Chun Man Court, Charming Garden, Rhythm Garden, and Bauhinia Garden.
E14	Solid Economy
	Older families with older/grown-up kids, typical subsidized estates around the cities
	2.5% of Hong Kong households
	Solid Economy are slightly older middle-aged, middle-income households with older/grown-up children. They own their government subsidized apartments. Due to limited secondary to primary educations levels, people in this segment are Hong Kong Chinese who speak Cantonese, Putonghua, and other Chinese dialects. Most of them have paid off or almost paid off their mortgages. They travel to work by the MTR or public light bus.
	Solid Economy live in relatively older government-subsidized housing estates located mainly in urban areas of Hong Kong and Kowloon side. Representative areas include but not limited to Cheung Sha Wan, Wong Tai Sin, Tsz Wan Shan, Sau Mau Ping, and Tseung Kwan O. Representative estates include but not limited to Yee Kok Court, Lung Poon Court, Tsz Oi Court, Hiu Lai Court, and Kwong Ming Court.
E15	Mid-Range Convention
	Middle-aged families, many with older teenagers/grown-up kids, subsidized estates, relatively apart from the cities
	4.5% of Hong Kong households
	Mid-Range Convention are middle-aged middle-income households with youngsters or grown-up children. They own their subsidized living apartments. Having at least secondary education, they have occupations likely as associate professionals and clerical support or operational workers with a higher proportion in industries such as transportation, storage, postal and courier services, public administration, education, human health, and social work activities. People in this segment are mainly Hong Kong Chinese who speak Cantonese, Putonghua, and/or other Chinese dialects. Their monthly mortgage payment is usually less than HK$10,000 per month. They travel by bus or other public transportation to work.
	Mid-Range Convention live in government-subsidized housing estates located in suburban areas or satellite cities that are on the edge of urban areas in Hong Kong, Kowloon or the New Territories. These areas include but not limited to Aberdeen, Wong Tai Sin, Shun Lee, Ma On Shan, and Fo Tan. Representative estates include but not limited to Yue On Court, Tin Ma Court, Shun Chi Court, Kam Fung Court, and Sui Wo Court.
E16	Suburban Skilled Workers
	Young to middle-aged blue-collar families with kids, suburban subsidized estates
	3.7% of Hong Kong households
	Suburban Skilled Workers are young to middle-aged people having families with young kids. They rely on either full-time mothers or grandparents to take care of their kids. They own their subsidized apartments and have mid-level incomes. Having secondary education, their occupations include craft and related workers, plant and machine operators and assemblers, and clerical support or operational workers in the fields like manufacturing, transportation, storage, postal and courier services, public administration, education, human health, and social work activities. People in this segment are mainly Hong Kong Chinese and generally Cantonese speakers. The monthly mortgage payment is usually less than HK$6,000 per month. They travel by MTR, light rail, or other public transportation to work.
	Suburban Skilled Workers live in suburban government-subsidized housing estates located in the New Territories. Representative areas include but not limited to Tai Po, North District, Yuen Long, Tuen Mun, and Tin Shui Wai. Representative estates include but not limited to Tai Po Plaza, Yuk Po Court, Fung Ting Court, Lung Mun Oasis, Siu Hong Court, and Tin Shing Court.
F	Country Communities
	Middle-aged families with kids and extended families, country low-rise housings, mainly in the New Territories or on the islands
	6.2% of Hong Kong households
	(Types F17-F19)
	Country Communities consist of middle-aged families with children and extended families who live in remote areas in the New Territories or outlying Islands. The majority have low-income jobs such as skilled agricultural and fishery workers. There are also many expatriates living in the same areas. Some of them are professionals who have decent incomes and need to take extra time to commute to work. They tend to be laid-back and enjoy countryside living lifestyle.
	Country Communities live in village homes or low-rise housings. They generally own their properties, or their family members or relatives own the properties. They have paid off their mortgages or their family members responsible for the mortgage payment. Representative areas include but not limited to Tuen Mun, Yuen Long, Lamma Island, and Cheung Chau.
F17	Country Casuals
	Upper Midscale, countryside low-rise housings, apart from the cities but still accessible
	0.6% of Hong Kong households
	Country Casuals are younger and high incomes families with some elderly family members. Many are employers and run their businesses. They tend to be laid-back and enjoy the country’s style of living. They own their homes in the New Territories where homes are spacious and not too far from the city. They have paid off their mortgages. Some prefer paying rents which usually are lower than those in the city. Some of them travel by MTR or light rail to work whereas some of them own private cars or passenger vans.
	Country Casuals live in village houses or low-rise housings on the outskirts of cities or the new towns. Representative areas include but not limited to outskirt areas of Tsuen Wan, Tuen Mun, Tai Wai, and Shatin.
F18	Island Pleasures
	Low-rise housings, typically on islands, rely on ferry
	0.7% of Hong Kong households
	Island Pleasures consist mainly of Chinese families, plus a significant number of expatriates who love to live in villages or remote scenery areas. In general, they are local residents with primary school education. Their occupations are low-income jobs. A significant number of them earn less than HK$20,000 per month. They live in villages and fishery homes. Most are homeowners with few of them needing to pay mortgages. They travel by ferry or on foot to work.
	Island Pleasures live in low-rise village houses or buildings on outlying islands. Representative areas include but not limited to Lamma Island, Lantau, Peng Chau, and Cheung Chau.
F19	Village Communities
	Middle-aged, middle-income family, countryside village, rural cluster
	4.9% of Hong Kong households
	Village Communities consist of family groups that have the same family surname in each family group. Most of them are Chinese. Their lifestyles have maintained family traditions and old customs. They are middle-aged, middle-income families with or without children. They have primary to secondary education. People are either retired or work in agriculture and fishery areas. The areas also have some expatriates who love to live in rural or village areas.
	Village Communities live in countryside villages, many being "walled villages". Representative areas include but not limited to Yuen Long, Hung Shui Kiu, Sai Kung, North District, and Lamma Island.
G	City Bustle
	Immigrant families, plus some local elderly people, live in older urban properties, small apartments, high population density
	12.6% of Hong Kong households
	(Types G20-G22)
	City Bustle consist of people mainly coming from The Mainland, along with some people from South Asian countries, and some local elderly people. They speak Putonghua, various Chinese dialects, or other Asian languages. They received primary to secondary education. Their family income is relatively low. Household compositions are varied. Local household families tend to have elderly individuals with age 65 or above.
	City Bustle live in aged private buildings in the old urban areas. These are usually low to mid-rise buildings built 50 years or more before, occasionally with few high-rise buildings within the area. Representative areas include but not limited to old urban areas of districts of Yau Tsim Mong, Sham Shui Po, To Kwa Wan, Wong Tai Sin, and Tsuen Wan.
G20	Downtown Settlers
	Older urban properties, other non-Cantonese Chinese dialects, localized immigrants
	3.5% of Hong Kong households
	Downtown Settlers are mature families with adult children who may or may not live with them. They mainly came from The Mainland and migrated to Hong Kong decades ago and settle in the area since then. Plenty of them is still using non-Cantonese Chinese dialects in their daily life. Many are homeowners and have paid off the mortgages. Many of them are elderly individuals with age 65 or above.
	Peaceful Settlers live in aged private buildings located in low-income old urban areas Representative areas include but not limited to old urban areas within Eastern District, Western District, and Hung Hom to To Kwa Wan.
G21	Old Neighbourhoods Clusters
	Cramped old neighbourhoods or market town areas, commercial and residential mixes
	6.0% of Hong Kong households
	Old Neighbourhoods Clusters consist of mature families who live in the old urban areas or in the New Territories. They have settled in the areas for decades. Their homes are usually flats in old building constructions. Many of them own their living apartments or live in relatives’ apartments without paying rent. While rent is required, rent cost ranges from HK$6,000 to HK$10,000 per month. Many are elderly individuals with age 65 or above and are retired. Those still working may have occupations like service or salespeople, plant and machine operators and assemblers, or craft and related workers. Their income level is relatively low or irregular. They live near their working areas for saving on expensive transportation cost, and travel to work on foot or by bus.
	Old Neighbourhoods Clusters live in the older traditional communities or areas, usually old low-rise building constructions built 50-60 years ago. Representative areas include but not limited to old areas in Yau Tsim Mong District to Shum Shui Po District, Yuen Long, and Sheung Shui.
G22	Tenement House Living
	Tiny Home, old properties, grassroots, low incomes, plenty of immigrants
	3.1% of Hong Kong households
	Tenement House Living are low-income families who live in bad condition or partitioned flats inside old mid-rise buildings that are built 50-60 years ago. Significant numbers of them are new immigrants from The Mainland and South Asian countries. They are the lowest income groups working in service and sales, or as plant and machine operators and assemblers. They choose to live nearby their working place to save expensive transportation costs. They go to work by public bus or on foot.
	Tenement House Living stay in the older urban areas that contain many old mid-rise buildings probably 3-7 storeys with some without elevators. Representative areas include but not limited to Yau Tsim Mong District, Shum Shui Po, Cheung Sha Wan, San Po Kong and To Kwa Wan.
H	Down-to-Earth Public Renters
	Middle-aged families, large public housing estates, tend to work in manufacturing, construction and transportation, storage, postal and courier services
	11.0% of Hong Kong households
	(Types H23-H26)
	Down-to-Earth Public Renters are people who enjoy the benefit of subsidized public rental housing benefits from the Housing Authority or Housing Society of the government. They are middle-aged, low to middle-income families with adult children in suburban public housing estates. Many of them are people who migrated from The Mainland to Hong Kong for decades. Some people may have accumulated some wealth that comes from savings due to low rent, or contributions from grown-up children that have started their careers. With low education levels or none, they mainly work in industries of manufacturing, construction, transportation, storage, and postal and courier services. They travel by bus or MTR to work.
	Down-to-Earth Public Renters mainly live in suburban public housing estates that are mainly located in the New Territories. Representative areas include but not limited to Tseung Kwan O, Ma On Shan, Tai Po, Tin Shui Wai, and Tuen Mun.
H23	Down-to-Earth Owners
	Tenants Purchase Scheme (TPS), slightly better-off in public tenants, small in family sizes
	3.1% of Hong Kong households
	Down-to-Earth Owners are relatively better-off people in the public housing renter group who can afford to purchase their rental flat from the government. They are middle-aged, small families with adult children who may not live together. They are Hong Kong Chinese who speak Cantonese. They are generally lower in educational qualifications, and plenty of them completed primary education levels only. They work as craft and related workers, plant and machine operators and assemblers, service and sales workers, and clerical support workers. Under TPS, many of them bought their subsidized apartment from the government and have mostly paid off mortgages. They travel by bus or MTR to work.
	Down-to-Earth Owners live in the public housing estates that are under the Tenants Purchase Scheme (TPS) of the Housing Authority. Representative estates include but not limited to Wah Kwai Estate, Chuk Yuen (North) Estate, and Po Lam Estate.
H24	Inner City Middle-Aged
	Middle-aged families, low income, public renters, remote New Territories
	3.1% of Hong Kong households
	Inner City Middle-Aged consist of young to middle-aged people who are singles or families with kids Due to limited primary to low secondary educational level, they tend to work in blue-collar jobs in industries such as construction and transportation, storage, and postal and courier services.
	Inner City Middle-Aged live in public estates located in the remote areas of the New Territories. Representative areas include but not limited to Tai Po, North District, Tuen Mun, and Tin Shui Wai. Representative estates include but not limited to Wan Tau Tong Estate, Wah Ming Estate, Leung King Estate, and Tin Yiu Estate.
H25	Blue Collar Families
	Low incomes, mainly work in blue-collar jobs, public renters, mature public estates
	2.6% of Hong Kong households
	Blue Collar Families consist of people who were born in The Mainland and migrated to Hong Kong years ago. They have low to middle incomes. They enjoy the low rent benefits of the subsidized housing schemes from the government that allow them to have some disposable incomes for daily expenses. Due to limited primary to secondary educational levels, they tend to have blue-collar jobs in industries such as manufacturing and transportation, storage, and postal and courier services. They travel by MTR, light rail, or bus to work.
	Blue Collar Families live in more mature public estates, mainly located in the New Territories. Representative areas include but not limited to Sha Tin, Tai Po, Tuen Mun, and Yuen Long. Representative estates include but not limited to Wo Che Estate, Tai Yuen Estate, Yau Oi Estate, and Long Ping Estate.
H26	Maturing Families
	Young to middle-aged families, middle-aged public estate, relatively apart from the cities
	2.1% of Hong Kong households
	Maturing Families are relatively young to middle-aged families with teenage children who are studying in secondary or post-secondary education. Their occupations are mainly low-salary jobs in areas of service or sales. They travel mostly by MTR to work. The benefits of low rent subsidized housing flats are savings for their livings.
	Maturing Families live in relatively remote public estates with low rent. Representative areas include but not limited to Yau Tong, Tseung Kwan O, Ma On Shan, and Tin Shui Wai. Representative estates include but not limited to Ko Yee Estate, Hau Tak Estate, Lee On Estate, and Tin Tsz Estate.
I	Urban Practicals
	Middle-aged to mature family mixes, public renters, low incomes, low educated, mature public estates
	8.7% of Hong Kong households
	(Types I27-I29)
	Urban Practicals are middle-aged, low-income families that they enjoy low rent benefits from government public housing schemes. Some may include joint and extended families. They have mainly primary education level and some of them even never received any education. Their occupations are mainly plant and machine operators and assemblers, service and sales workers, craft and related workers, and other elementary occupations. Many of them work in industries of accommodation, food services, and construction.
	Urban Practicals live mainly in public estates that are mainly located in Kowloon and the New Territories. Representative areas include but not limited to Kowloon East, Wong Tai Sin, Tsz Wan Shan, and Kwai Tsing District.
I27	Budget Living
	Middle-aged household heads with elders, urban mature public estates
	2.1% of Hong Kong households
	Budget Living are mainly middle-aged to mature families, usually age 45-64. Nearly half of the households have at least one elderly member of age 65 or above. People in this group consist of singles or married couples who have low incomes in general. With low level of education, they hold positions such as plant and machine operators and assemblers, and other elementary occupations. They travel by public light buses or MTR to work.
	Budget Living live mainly in mature low-rent public estates that are mainly located in Kowloon. These flats are small in the area with one or two rooms. Representative areas include but not limited to Kowloon East, Wong Tai Sin, and Kwai Tsing District. Representative estates include but not limited to Shun Tin Estate, Chuk Yuen (South) Estate, and Shek Lei Estate.
I28	Multi-Generation Endeavours
	Mature families with extended family members, plenty of amenities, mature public estates, relatively apart from cities
	3.5% of Hong Kong households
	Multi-Generation Endeavours are relatively mature families with grown-up kids or extended family members. Many of them were born in The Mainland and migrated to Hong Kong years ago. Many of them have retired. With primary education or below, those who are still working take up elementary occupations from industries such as accommodation and food services, and construction. They have low incomes. Many of them rely on financial support from family or government social welfare subsidies.
	Multi-Generation Endeavours live mainly in mature low-rent public estates in the old district of Hong Kong and Kowloon. Representative areas include but not limited to Kowloon East, Lok Fu, and Kwai Tsing District. Representative estates include but not limited to Tsui Ping Estate, Wang Tau Hom Estate, and Kwai Fong Estate.
I29	Urban Empty Nesters
	Mature empty nesters, mature large public estates
	3.2% of Hong Kong households
	Urban Empty Nesters are elderly families with no kids at home or grown-up kids who live separately. They completed primary education levels. Those not yet retired have low-income jobs from industries such as manufacturing, service and sales workers, transportation, storage, and postal and courier services. Their main expenditures are on food and daily groceries.
	Urban Empty Nesters live mainly in old low-rent public estates in the old districts of Hong Kong and Kowloon. Representative areas include but not limited to Siu San Wan, Aberdeen, Tsing Yi, and Kowloon East. Representative estates include but not limited to Siu Sai Wan Estate, Tin Wan Estate, Cheung Tsing Estate, and Shun Lee Estate.
J	Social Freshmen
	Young families, recent years built public estates
	6.0% of Hong Kong households
	(Types J30-J31)
	Social Freshmen are younger or middle-aged individuals living in newly developed public estates located mainly in Kowloon and the New Territories. Many are immigrant families from The Mainland in the past 7 years. They are younger individuals or middle-aged families with children. Their family sizes tend to be small and usually engage full-time mothers or grandparents to look after their kids. They have low incomes. With primary to secondary education levels, they work in the fields of accommodation, food services, transportation, storage, postal and courier services and construction.
	Social Freshmen live in newly developed public estates that were built after year 2000. These public estates mainly located in Kowloon and the New Territories.
J30	Young Families
	Young families with kids, remote but modern public estates, plenty of families with immigrant family members
	2.8% of Hong Kong households
	Young Families are younger families with or without kids. With primary to secondary education levels, they take up low-income jobs in service and sales workers, craft and related workers. Many of them are likely immigrant families from The Mainland in past 10 years or above. They travel by bus and MTR to work.
	Young Families live mainly in newly developed low-rent public estates in Kowloon and the New Territories. Representative areas include but not limited to Cheung Sha Wan, Kowloon East, North District, and Tin Shui Wai. Representative estates include but not limited to Hoi Lai Estate, Po Tat Estate, Po Shek Wu Estate, and Tin Heng Estate.
J31	Brand New Renters
	Young families with kids, recent public renters, new public estates
	3.2% of Hong Kong households
	Brand New Renters are young families with kids and recently move into public estates. Plenty of them are immigrants from The Mainland a few years ago in the last 5 to 10 years. They speak Cantonese, Putonghua and other Chinese dialects. With primary to secondary education levels, they have low to medium-income occupations in service and sales workers, craft and related workers.
	Brand New Renters live mainly in new public estates in Kowloon and the New Territories. Representative estates include but not limited to Shui Chuen O Estate, Mei Tin Estate, Choi Ying Estate, Sau Mau Ping South Estate, and Choi Fook Estate.
K	Sunset Communities
	Elders, retired, mature public estates
	10.3% of Hong Kong households
	(Types K32-K34)
	Sunset Communities are mature families with people being retired or soon retired. They have low education if not none. They are elderly people with some living alone and without support from children. For those who are still working, they are likely to have low-income jobs as service and sales workers, craft and related workers, and elementary workers. Whereas for those who have retired, some rely on government subsidies for living.
	Sunset Communities live in older low rent public estates located all over Hong Kong. Some of the estates were built more than 60 years ago. Representative areas include but not limited to Shek Kip Mei, Wong Tai Sin, Tuen Mun, and Yuen Long.
K32	Sliver Settlement
	Elders, slightly better off, old traditional public estates
	3.2% of Hong Kong households
	Sunset Settlement are low-income mature families who have grown-up children living separately. They received primary education levels or below. Some of them work as service and sales workers, craft and related workers, and elementary workers. Some may receive government subsidies or financial support from grown-up kids.
	Sunset Settlement live mainly in old public estates in Hong Kong and Kowloon. They have lived in the area for many years. Representative estates include but not limited to Yiu Tung Estate, Lei Cheng Uk Estate, and Ping Shek Estate.
K33	Sunset Remodelling
	Public renters, mature public estates, old district remodelling, slightly better off
	2.4% of Hong Kong households
	Sunset Remodelling are mature families with grown-up children. Most of them are Cantonese speakers. Many received no education before. Some of them have retired and rely on government subsidies. Some may have low-income jobs as service and sales workers, craft and related workers, and elementary workers.
	Sunset Remodelling live mainly in mature low-rent public estates in Kowloon. In these areas, some old estates are being redeveloped or are planned to be redeveloped. Representative estates include but not limited to Pak Tin Estate, Shek Kip Mei Estate, and Un Chau Estate.
K34	Elderly Retirees
	Remote areas, retirees, elderly couples, or single elderly people
	4.7% of Hong Kong households
	Elderly Retirees are elderly couples or single elderly persons who are aged 65 or above living alone or with other elders. Their children are likely grown-up and live separately in different locations. With primary education levels and below, most of them have retired and rely on government subsidies and financial support from family or friends for living. Those not yet retired may be working with low-income elementary jobs.
	Elderly Retirees live in mature public estates of relatively remote areas all over Hong Kong. Representative areas include but not limited to Chai Wan, Kowloon, and Tuen Mun. Representative estates include but not limited to Hing Wah Estate, Choi Hung Estate, Butterfly Estate, and Tai Hing Estate.
L	Government Quarters
	Younger family mixes, well-educated, mid-high incomes, government, or institutional quarters
	0.5% of Hong Kong households
	(Types L35)
	Government Quarters consist of various types of people and homes depending on job ranking and salary grades of the jobs that they are having in governmental departments or public or educational institutions. Their education levels could be from secondary to post-secondary education levels. They are younger to middle-aged families and tend to have kids. They have mid-high incomes and higher disposal incomes due to subsidized rent offered by the government or institutions that they work for.
	Government Quarters consist of various types of people and homes depending on job ranking and salary grades of the jobs that they are having in governmental departments or public or educational institutions. Their education levels could be from secondary to post-secondary education levels. They are younger to middle-aged families and tend to have kids. They have mid-high incomes and higher disposal incomes due to subsidized rent offered by the government or institutions that they work for.